Tempering cultural trends with high standards for the future.

Friday, March 19, 2010

Re-thinking the fashion format with Gail Travis

Designer/sculptor/entrepreneur Gail Travis is the creator of nfp (aka "new form perspective", formerly "nit felt phrame") a studio of her own design based in Beacon, New York. She is "working out of her studio tucked away in room #202A in the old Beacon High School that has been converted to an artist cooperative. After working in the high-end fashion design world in NYC for the past 8 years, for companies such as Calvin Klein, Shelly Steffee, and Vera Wang, she has fatefully been guided to design her own brand free from mainstream trends."

Inspired by abstract sculptural line and form, as well as her own patented process of working with her materials, GT's work is artful in a way that you just don't find in the more main-stream brands in contemporary wear.

Now in her third "series" (not season) she has branched out to boutiques on both coasts as well as launching e-commerce on her own site. Most recently GT has begun her own blog to track her creative and business practice. Check out the New Form Perspective blog here and follow her re-formation.